Privacy Policy

Effective Date: September 22, 2025

Helio Cure (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your information when you visit our website https://heliocure.com/, purchase our products, or interact with our services (collectively, the “Services”).

By using our Services, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use our Site.

1. Information We Collect

We collect personal information you provide directly (e.g., name, shipping address, email, phone, payment info) and automatically through cookies, analytics tools, and pixels. We may also collect data from third-party services such as Shopify, payment processors, and advertising platforms.

2. How We Use Your Information

Your data helps us process orders, provide customer support, improve our services, personalize your experience, and comply with legal obligations. We may also use your data for marketing and advertising purposes with your consent or as permitted by law.

3. Sharing Your Personal Information

We share your personal information only with trusted third parties:

  • Shopify: Our ecommerce backend (https://www.shopify.com/legal/privacy)
  • Google Analytics: To understand user behavior (https://policies.google.com/privacy?hl=en, https://tools.google.com/dlpage/gaoptout)
  • Meta/Facebook, Google Ads, Bing Ads: For remarketing and advertising (see Section 4)
  • Shipping and fulfillment providers
  • Email marketing platforms (e.g., Klaviyo)
  • Legal authorities when required, or in business transfer scenarios

We do not sell your personal information.

4. Behavioral Advertising

We use your information to provide personalized advertising via platforms like Facebook, Google, and Bing. These platforms may collect or receive information about your browsing behavior.

To learn more about how this works, visit the NAI page https://thenai.org/self-regulatory-framework/faq/?tab=2.

You can opt out of targeted advertising here:

  • Facebook: https://www.facebook.com/settings/?tab=ads
  • Google: https://adssettings.google.com/anonymous?hl=en
  • Bing: https://about.ads.microsoft.com/en-us/resources/policies/personalized-ads
  • Digital Advertising Alliance: https://optout.aboutads.info/

5. Cookies and Tracking Technologies

We use cookies to power site functionality, remember preferences, analyze traffic, and deliver personalized ads.

By continuing to use our website, you consent to the use of cookies in accordance with this policy. You can control or disable cookies through your browser settings. Please note that certain features of the website may not function properly if cookies are disabled.

For more information about the specific cookies used by Shopify and how to manage them, please visit https://www.shopify.com/legal/cookies.

6. Do Not Track Signals

Some browsers offer a “Do Not Track” (DNT) feature. Our website does not currently respond to DNT signals. To learn more, visit http://www.allaboutdnt.com/.

7. International Data Transfers

We may transfer your data outside of your country of residence, including to the United States, for processing and storage. Where required, we use appropriate safeguards such as Standard Contractual Clauses (SCCs) to ensure your data is protected.

8. Data Security

We implement administrative, technical, and physical safeguards to protect your personal data from unauthorized access, disclosure, or misuse. These include secure servers, encryption, and limited internal access. No system is 100% secure, but we strive to meet industry best practices.

9. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes described in this Privacy Policy, including legal, accounting, and business needs.

  • Order and billing data: up to 7 years
  • Marketing data: until you withdraw consent
  • Support inquiries: retained for internal accountability

10. Your Rights

Depending on your location, you may have the right to:

  • Access or request a copy of your data
  • Correct or update inaccurate data
  • Delete your personal data
  • Withdraw your consent to processing
  • Restrict or object to data processing
  • Request portability of your information

To exercise your rights, contact us at contact@heliocure.com. We may verify your identity before fulfilling your request.

11. Do Not Sell or Share My Personal Information (CCPA/CPRA: California Residents)

We do not sell your personal information. However, we may "share" information for purposes of targeted advertising.

You can opt out of such sharing by emailing us at contact@heliocure.com with the subject: Opt-Out Request.

12. Children’s Privacy

Our Site and Services are not intended for children under the age of 16. We do not knowingly collect personal data from children. If you believe your child has provided personal data, please contact us so we can delete it.

13. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for their content or privacy practices. We encourage you to read their privacy policies before providing any personal information.

14. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be posted here with an updated “Effective Date.” Continued use of the Site indicates your acceptance of any changes.

15. Contact Us

If you have questions or concerns about this Privacy Policy or how your data is handled, please contact us via our Contact page.